Social innovation contributes to changing social behaviour and offers potential new solutions to complex social challenges. Target groups are actively involved in the process of finding solutions, changing mindsets, and breaking down established pattern of behaviours. Practices from the world of art and design can be employed in interdisciplinary projects to raise awareness, clarify, inform, educate and engage in participatory process design.
Examples of areas in which social innovation plays a role are community, diversity, inclusion, sustainability and interculturality.