Content and type of study
The CAS Creativity Coaching focuses on the connection between creativity and coaching: On one hand, creativity has become an important buzzword today. Resources are expended in its name to achieve returns in the future. The term itself is both complex and colourful. Something is deemed creative if it is original, valuable, innovative, and connective in nature. On the other hand, coaching is an advisory process which aims to transform requirements into challenges. Generally, a distinction is made between business coaching in the professional area and life coaching in the private area.
The CAS Creativity Coaching emphasises the special type of connection between the two dimensions. It is about the successful relationship and dialogue between creativity and coaching – on a private and professional basis – and myself as an individual. Creativity and coaching – both approaches interrupt perceptional routines, upset established orders and activate the imagination. When advisory skills are based on creative processes, they can also shaped by an aesthetic-oriented stance and benefit from artistically analogous methods as a result.
The CAS Creativity Coaching helps mentors, advisors and coaches to consolidate their knowledge of the mechanisms of action of design and art-oriented methods as well as dialogical-dialectical communication styles in order to use them in practice.
The CAS Creativity Coaching benefits from the context of ZHdK and its location on the Toni Campus in Zurich West, which is in essence a unique creative city in itself. Creative work and an increased desire to create are readily apparent in this biotope. Aesthetic-oriented thought, action and experience are common threads that weave through the CAS Creativity Coaching degree programme.
- Coaching is understood to be a creative process. Both parties participate in this process: coach and coachee.
- Thus, coaching is a co-creative process that is shaped by the creative potential of all those involved.
- This rediscovery of the desire for creativity in the coaching process provides access to numerous resources.
- In the process, creativity becomes the basis for change, for the desire for playfulness and the willingness to experiment once more.
Type/form of study
The continuing education course runs over two semesters in a fixed group. One integral component is classroom teaching in the form of several block modules at the weekends, on Saturday and Sunday. Moreover, students participate actively in learning groups and literature presentations, prepare case documentation, devote themselves to further related self-study, and apply what they have learned in practice.
The focus is on individualized “active learning”, direct dialogue with lecturers and fellow students as well as contact with actual professional actors or advisory contexts.
Students in this CAS can also expect an enriching, challenging heterogeneous learning community made up of people with professional experience in coaching as well as those with life experience in other fields.