The results of soft innovation focus on artistic, production-aesthetic and intellectual effects – in other words, on its impact. There must be an application or market launch – and, associated with this, an artistic, social, cultural or economic usability. In this process, artistic and intellectual impact as well as attractiveness are prioritized over functional and economic performance and commercialization.
This includes the design, development, production and dissemination of output for peers, such as (public) interventions, conferences, readings and new publications, artworks, pieces of music, theatrical performances, films, video games, designs and educational formats.