Luxemburgerli was established as an independent product brand by Sprüngli, a confectionery manufacturer in the upper price segment. The challenge was, among other things, to develop a contemporary, lively brand that at the same time transported the traditional values of the established parent brand.
By translating formal and tasteful aspects of the products, it was possible to develop an independent and expressive type design. Without betraying the established values of the house of Sprüngli, a contemporary brand with charm and joie de vivre is created in combination with a lively colour palette and a humorous approach.