NEUNOI is a subscription-based children's shoe brand. Instead of throwing away shoes that are too small or damaged, they are repaired and passed on to the next child. The SRF report shows how NEUNOI children's shoes meet the needs of both parents and children. While parents are particularly bothered by the fact that conventional children's shoes quickly become too small and wear out, children appreciate the attractive, colourful design of NEUNOI. The shoes also have a small pocket where children can keep and store their «secrets». The production takes place in a cobbler's workshop with protected workplaces in Schaffhausen, Switzerland.
Click here for the SRF report: Ein Schuh, der mitwächst.