BA Design, Trends & Identity
Analyse trends, question identities, reflect on digital and analogue cultures – and shape societal change in a critical, fun way. The major combines broad creative skills with in-depth understanding of trends and identities and is supplemented with aspects of design theory and history.
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Course commencement
Autumn semester
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Application deadline
27 January 2025
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Standard period of study
6 semesters
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Coursework Major / BA
150 / 180 credits
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Teaching language
German
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Tuition fee per semester CH / non CH
CHF 720 / CHF 1220
Programme
Major-Minor Programme Model
At ZHdK, students choose a Major. In addition to this core subject, they can choose one or two Minors to deepen or expand their major skills and knowledge across various disciplines. This wide choice of courses is unique in Europe and enables students to develop and sharpen their individual profile.
Possible minors for this major
Degree programmes beginning before the autumn semester of 2023 (BA) or before the autumn semester of 2024 (MA)
Before the autumn semester of 2023, there were eight bachelor's degree programmes and before the autumn semester of 2024, there were eleven master's degree programmes with numerous specializations to choose from. Interdisciplinary options were available in Z-modules and open courses from other subject areas.
→ Degree programmes beginning before the autumn semester of 2023 (BA) or before the autumn semester of 2024 (MA)
People
Head of Programme
Lecturers
Subject area
This subject area is a combined Bachelor’s and Master’s course, and ensures the exchange of research and teaching. Trends and Identity explores lifestyles and the cultures of things, analyses trends, fashions and identities, designs innovative products and services, and – through design – takes a critical, fun and forward-looking stance on social change. Read more on our professional community website.